Other News
Packaging – caught between a rock and a shelf space – the trials of packaging in today’s market - 18th May 2011
Packaging is becoming the most important and at the same time the most beleaguered part of NPD.
Indulgence – the key to bite size NPD - 11th May 2011
Indulgence has been making the news with the launch of a number of new product launches over the past few weeks as chocolate NPD has gone bite size. Nestlé has launched Kit Kat Pop Choc, bite-sized pieces of wafer coated chocolate to compete in the rapidly expanding sharing bag category. Pop Choc’s will retail at [...]
SPA Future Thinking launches Apollonius: a bespoke sales volumetrics forecasting approach - 5th May 2011
Market research agency SPA Future Thinking has launched Apollonius, a new versatile sales forecasting model which provides flexible, intelligent, validated forecasting with a rich range of diagnostic outputs and scenario modelling for sales optimisation.