Frozen food company Aunt Bessie’s is to run an ad for its Yorkshire puddings in a special ad break in ‘Emmerdale’ tonight put together by ITV to celebrate ‘Yorkshire Day’.
Channel 4 News has kick-started is mobile strategy with the launch a free app across iPhone, iPad and iTouch devices.
Barb is to start measuring TV viewing on PCs, laptops and tablet computers this year, following the introduction of a web TV-viewing meter to UK households.