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Game and Gamestation brands survive following acquisition - 2nd April 2012
Game and Gamestation brands survive following acquisition
Game and Gamestation brands survive following acquisition
How do you measure the results from your ad campaigns? What data gets your head of marketing or CEO excited? There is a plethora of measurement tools out there, which all play their part in analysing the results and go some way to indicating whether we are doing the right thing with our online marketing.
Kellogg’s, Moneysupermarket.com and Volkswagen were among advertisers shelling out for one of the most high profile ad slots on TV this weekend. As the X Factor returned, we look at some of the advertisers supporting its launch. View the source
Channel 4 is financially backing the launch of a new Facebook game that will help it procure more data about its audiences and explore the social gaming space as a future source of revenue. View the source
ITV is to trial micropayments for its TV catch-up player from the start of 2012.
P&G, Aviva and Virgin Money are among the latest brands to sign up for Start Day, the sustainability initiative.
Research from social media agency TBG this morning revealed that an increase in brand spend on Facebook is helping to drive up ad prices. New Media Age has selected five campaigns from the past year that have used Facebook as a core part of brand advertising activity.
Channel 4 News has kick-started is mobile strategy with the launch a free app across iPhone, iPad and iTouch devices.
Barb is to start measuring TV viewing on PCs, laptops and tablet computers this year, following the introduction of a web TV-viewing meter to UK households.
Google has rolled out behavioural targeting for AdWords ads, allowing brands to target search ads based on users’ previous browsing activity.
Investment and innovation in the mobile commerce space may be superseding awareness and demand, according to a study provided to Mashable by Group SJR and Liz Claiborne Inc.
Market research consultancy SPA Future Thinking has unveiled a trio of tools designed to help brands and broadcasters analyse and measure the impact of sponsorship, product placement and multimedia campaigns.
SPA Future Thinking will be exhibiting and presenting alongside Channel 4 and innocent at this year’s Insight Show, as well as sponsoring the AURA Insight lunch.