Other News
Innovation in research: Eight innovative solutions for 2012 - 11th January 2012
The start of any new year brings about new opportunities, new ways of thinking, new ways to understand and influence consumer behaviour.
Functionality in Packaging – playing on your emotions: - 29th September 2011
Emotions play a key role in packaging. Understanding these emotions can be the difference to a products success or failure.
Size is everything - 23rd September 2011
Size is everything
Last week I announced our new Packaging research methodology – now with added shopping behavioural measurement and neuroscience based implicit research techniques. This week, I offer some words of wisdom from many years of Packaging research experience at our research agency:
Packaging gets emotional! - 15th September 2011
Neuroscience meets simulated shopping and sales forecasting
Targeting a female audience - 9th September 2011
Recent weeks have seen the launch of a number of new drinks products with a female focus. Tailoring and targeting products towards a specific audience has the potential to strengthen and add value to a brand.
Innocent plugs 5-a-day with healthy takeaway - 2nd September 2011
Innocent is set to embark on a two-week experiential campaign, touring England in a “Hungry Grassy Van” (HGV) to encourage people to eat five portions of fruit and vegetables a day.
Pepsi launches mini cans in UK -
PepsiCo has introduced a smaller 250ml can for its Pepsi, Pepsi Max and Diet Pepsi brands in the UK, and is considering adding the new size to its Tango and 7UP variants next year.
New Carling Chrome lager enters the off-trade -
Molson Coors’ new addition to the Carling family, Carling Chrome, is available in the off-trade from this week. Announced in July, the latest innovation is a crisp lager, precision brewed for a refined taste at 4.8% ABV.
Heinz launches limited edition label -
Heinz has announced a new limited-edition label for its Heinz Beanz, reminding consumers that its baked beans provide ‘1 of your 5 a day’. The new-look design will be on packs from mid-September and will run across Heinz Beanz 415g tins, Heinz Beanz Snap Pots and Heinz Beanz multipacks.
Chicken Tonight and RAGU to undergo re-design - 12th August 2011
Unilever has given its Chicken Tonight and Ragu ranges over to Symington’s after almost a year of putting the “unfashionable sauce brands” up for sale.
Red Bull rolls out new PET bottle - 10th August 2011
Red Bull, the energy drink, has announced the full roll out of a new PET bottle across the trade into the wholesale channel. The 330ml PET bottle, which is being supported by a heavyweight outdoor media campaign during September, aims to help grow the Sports & Energy category.
McDonald’s UK eyes healthier Happy Meals - 28th July 2011
McDonald’s UK could include fresh fruit in all Happy Meals as standard, following moves in the US to make the children’s meal healthier.