Tagged contentPackaging
Functionality in Packaging – playing on your emotions: - 29th September 2011
Emotions play a key role in packaging. Understanding these emotions can be the difference to a products success or failure.
Emotions play a key role in packaging. Understanding these emotions can be the difference to a products success or failure.
Neuroscience meets simulated shopping and sales forecasting
Heinz has announced a new limited-edition label for its Heinz Beanz, reminding consumers that its baked beans provide ‘1 of your 5 a day’. The new-look design will be on packs from mid-September and will run across Heinz Beanz 415g tins, Heinz Beanz Snap Pots and Heinz Beanz multipacks.
Packaging is becoming the most important and at the same time the most beleaguered part of NPD.