SPA Future Thinking will be presenting at this week’s Own Label Show which is being held at Hotel IBIS, Earls Court, London on Wednesday 23rd and Thursday 24th November 2011.
Shopper Marketing’s next big thing or the potential trap of having a solution and trying to fix a problem with it?
There is a role for both qualitative and quantitative evaluation of packaging design, just as we should always consult the consumer and the shopper, as the same person will have different perspectives in these two distinct guises.
Kellogg’s, Moneysupermarket.com and Volkswagen were among advertisers shelling out for one of the most high profile ad slots on TV this weekend. As the X Factor returned, we look at some of the advertisers supporting its launch. View the source
Waitrose, the upmarket supermarket, has announced plans to expand into the convenience market and has pledged to open 20 new Little Waitrose outlets within the M25 by the end of 2012.
Unilever is shifting its organisational focus to emerging markets to better anticipate the needs of a growing but “ever more demanding” class of consumer, CEO Paul Polman told delegates at the Cannes Lions Festival of Creativity this morning.
Whether its Greece selling its islands or Austria auctioning its mountains, it is clear that further austerity measures are going to be impacting the European consumer.
Retailers must transform themselves into entertainment destinations online using social media to attract and engage consumer, according to a new report from retail analyst Verdict.
Spanish young fashion chain Mango has changed its logo as part of a process to revise the company’s image with the aim of appealing to a more mature female customer.
In a week where super-injunctions have been seriously challenged, we can see the real impact of social networking websites; the momentum they can generate at pace and the power and influence that they can wield. As Mr. Giggs, one of the very successful Manchester United ‘products’ has discovered, concealing the potential truth hasn’t been the answer to a fundamental flaw.
UK consumers have spent a massive £300bn shopping online in the 11 years the IMRG Capgemini e-Retail Sales Index has been running.
Nectar is launching an online fashion platform that will allow cardholders to shop and earn reward points with its retail partners in one place.