Other News
QR Codes. Here to stay? - 11th November 2011
Shopper Marketing’s next big thing or the potential trap of having a solution and trying to fix a problem with it?
Complementary Views - 21st October 2011
There is a role for both qualitative and quantitative evaluation of packaging design, just as we should always consult the consumer and the shopper, as the same person will have different perspectives in these two distinct guises.
Appointment to view: the X Factor advertisers - 22nd August 2011
Kellogg’s, Moneysupermarket.com and Volkswagen were among advertisers shelling out for one of the most high profile ad slots on TV this weekend. As the X Factor returned, we look at some of the advertisers supporting its launch. View the source
Waitrose to expand into convenience shops - 4th July 2011
Waitrose, the upmarket supermarket, has announced plans to expand into the convenience market and has pledged to open 20 new Little Waitrose outlets within the M25 by the end of 2012.
Unilever chief: ‘We have to shift our thinking to New Delhi not New York’ - 27th June 2011
Unilever is shifting its organisational focus to emerging markets to better anticipate the needs of a growing but “ever more demanding” class of consumer, CEO Paul Polman told delegates at the Cannes Lions Festival of Creativity this morning.
Selling the Acropolis? - 22nd June 2011
Whether its Greece selling its islands or Austria auctioning its mountains, it is clear that further austerity measures are going to be impacting the European consumer.
Retail brands must demonstrate some online pizzazz - 9th June 2011
Retailers must transform themselves into entertainment destinations online using social media to attract and engage consumer, according to a new report from retail analyst Verdict.
Mango changes logo to appeal to more mature customer - 3rd June 2011
Spanish young fashion chain Mango has changed its logo as part of a process to revise the company’s image with the aim of appealing to a more mature female customer.
I am Spartacus! - 27th May 2011
In a week where super-injunctions have been seriously challenged, we can see the real impact of social networking websites; the momentum they can generate at pace and the power and influence that they can wield. As Mr. Giggs, one of the very successful Manchester United ‘products’ has discovered, concealing the potential truth hasn’t been the answer to a fundamental flaw.
Online retail spending passes £300bn -
UK consumers have spent a massive £300bn shopping online in the 11 years the IMRG Capgemini e-Retail Sales Index has been running.
Nectar creates one-stop fashion shop - 18th May 2011
Nectar is launching an online fashion platform that will allow cardholders to shop and earn reward points with its retail partners in one place.