Understanding the Reformed Shopper – Food to Go
Our recent Shopper Barometer study identified the current view of the world through the shopper lens, as well as additional future trends and emerging channels to be aware of. Alongside the many spending cuts highlighted in our main study, a focus on attitudes to Food to Go highlights that choices have also come under scrutiny [More]
SPA Future Thinking to present alongside Sony at the IGD Category Management & Shopper Marketing conference
SPA Future Thinking is proud to be presenting alongside Sony at this month’s IGD Category Management & Shopper Marketing conference.[More]
SPA Future Thinking presenting at the Own Label Show
SPA Future Thinking will be presenting at this week's Own Label Show which is being held at Hotel IBIS, Earls Court, London on Wednesday 23rd and Thursday 24th November 2011.[More]
QR Codes. Here to stay?
Shopper Marketing’s next big thing or the potential trap of having a solution and trying to fix a problem with it?[More]
Complementary Views
There is a role for both qualitative and quantitative evaluation of packaging design, just as we should always consult the consumer and the shopper, as the same person will have different perspectives in these two distinct guises.[More]
Appointment to view: the X Factor advertisers
Kellogg’s, Moneysupermarket.com and Volkswagen were among advertisers shelling out for one of the most high profile ad slots on TV this weekend. As the X Factor returned, we look at some of the advertisers supporting its launch. View the source[More]