Other News
The rising importance of corporate brand identity - 30th March 2011
Procter & Gamble has announced that it will be launching its first ever consumer facing advertising campaign in the UK, breaking with the tradition of promoting individual brands.
Comic Relief teams with SPA Future Thinking to track Red Nose day marketing push - 19th March 2011
Comic Relief is tracking engagement and recall of its advertising campaign in the run up to Red Nose Day through market researcher SPA Future Thinking.
Viewers welcome product placement in tv shows, finds new research - 19th February 2011
Television viewers are happy to see branded products featured in programmes – as long as the programme comes first, according to new research out today.